Who Runs The World?
A full-scale revolution is upon us. There is a rising generation of females who have the confidence to abandon the pleasantries of waiting for society’s approval or acceptance and strut with the vigor of a femme fatale. These ladies are too busy “leveling up” to associate with the “queen bees” of yesteryear — as running the world (or a side hustle empire) isn’t going to happen on its own. 2024 is “their” year to grab the bull by the horns, and it’s “giving life” a whole new meaning.
Main Character Energy
“Ayy Ladiesss, are you bad enough?” (or whatever version you incorrectly belt when Travis Porter comes on)…. We know her, love to hate her, and secretly want to be her, if only for a day — The certified B-A-D-D-I-E. A total bombshell who glides effortlessly in 5” Red Bottoms, with an energy that radiates: “Get you a girl who can do both”. Her confidence is pure and unapologetic — a total vibe. She is the overly fierce one at the bar taking thirst traps for social media, sipping a (comped) espresso martini, and pretending no one notices her while chatting with her smoke show friends (fully aware half of the room’s jaws are dropped).
A baddie is the walking, talking, breathing version of the 100 emoji — slaying real life in real time. She can command attention at the toss of her hair given with reckless abandon, a powerful tool, but with great power comes great sacrifice. The constant upkeep to look that good (all the time) is demanding, and quite literally — costly. Hair, makeup, nails, lashes, eyebrows, fashion, staying trendy, going to the hottest spots, travel, photoshoots, you name it….if it’s not a date — she is paying for it.
At the end of the day being a baddie is truly a state of mind — and the girls in “this club” are only serving up main-character energy. Why be a sidekick when you can be a leading lady? Maintenance fees are trivial to the feeling one gets, walking into a room knowing you are the “baddest” one there. When in doubt, simply go live upon arrival and your fans will provide reassurance: “You are THAT girl!”.
Slaying the Competition
She leads. She inspires. She takes no prisoners. She’s a powerhouse of a woman, slaying her way through the corporate jungle gym with ease. A visionary looking to make money moves in a hot pink Dolce & Gabbana number — so effortlessly she may be just a mirage.
She is extremely talented, intimidatingly fabulous, and personifies the phrase: “Get that bag, ladies!” The legendary persona herself — better known as the embodiment of the “Girl Boss” — has arrived and she’s taking the world by storm. (But don’t take my word for it, her latest #humblebrag went live on LinkedIn 5 minutes ago!)
Unfortunately for her husband, designer power suits are a lofty business expense that can’t be spared. If I’m dropping $7 on my latte, why wouldn’t I expect the self-proclaimed “She-E-O” peddling her $499 digital marketing courses in the Starbucks lobby to be dressed in anything short of Haute Couture? That’s basic-level girl math, Kevin.
And you better learn to keep up with her, like she does the Kardashians — because this IS her Roman empire. (Don’t bother telling her otherwise).
The Cold Brew Truth
But ladies, can I level with you for a hot second? (because trying to stay at the top of the food chain and get clout for looking this fabulous doing it — is way more exhausting than it seems). Staying relevant in an ever-increasingly chaotic society seems nearly impossible as it is unattainable, without practicing the radical act of self-preservation.
Yep, that’s right. Self-love ain’t always selfish, okayyy. Caring for numero uno is mission-critical, you literally can’t pour from an empty cup babe. And I can 100% money-back guarantee that no one wants to be stranded at a train station holding a one-way ticket to Burnout City. I hereby grant you permission to devote some serious time to “me, myself, and I” — and by that, I don’t mean endlessly doom-scrolling your IG feed until 2 AM while stuffing your face with Uber Eats. Like — literally Treat Yo’ Self to the finer things hunn-ti. Because you DESERVE it.
Be unapologetic about getting a Russian mani-pedi, having that frappuccino with a name no one can pronounce, or buying the shoes you’ve been eyeing for months but felt guilty buying because “you don’t have anywhere where them” too. Looking good makes us feel good; and self-esteem, self-confidence, and self-worth are the driving forces behind our success. Can I get an Amen?
Reaching your biggest and baddest of ambitions can’t happen when you are running on zero — mentally, emotionally, and spiritually. (Equate it to a runner doing a marathon that forgot their water bottle at home. Oy-vey!)
Armed with tickets to a luxury spa retreat, books with daily affirmations, and the mindset of putting their oxygen masks on first — these chicks have formulated the perfect science for doing their best and nothing can stop them now.
Sisterhood of the Traveling Brunch Crew
Unfortunately, we can’t all be at the top of the pyramid scheme (which is *totes* okay)…. But keep tabs on the “for you page” — as girlies everywhere continue to lace up their metaphorical Doc Martens. If I haven’t made it clear that girls do, indeed, run the world by now (I’ve clearly missed my cue and need to work on fine-tuning my delivery skills).
Whether you’ve been serving up sparkly pink Barbie overall sass since second grade or peaked for the first time after a drunken 3 AM Chipotle & therapy sesh freshman year of Uni — there is always room for one more at the table. Through thicc-ness and wealth, our girl packs are the glue that helps us navigate life’s brightest and most challenging moments.
That’s what being a girl’s girl is all about. Just ask TSwift, she has a 274-song discography with a bop to fit any scenario, vibe, or overall theme you are experiencing in any era of life. (If for some reason, you don’t happen to find one that fits the bill, please let her PR team know; I’m sure curating one can be arranged.) From our first love, the inevitable heartbreak (you’ll put him through), relocating, landing that “BIG” job, contemplating a quarter-life crisis because you aren’t sure if you want to get married, birth babies, & buy a house or explore the world — but hate attending family gatherings now because Aunt Lisa won’t stop pestering you about it.
We get it. We hear you. We support you unconditionally.
We love you. We are your tribe for life.
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